the chef at a local vegetarian restaurant asked me to take a look at the menu design. for the calibre of restaurant that this was the menu design was too bland, too ordinary, too hard to read. after spending 20 minute in the space and taking in the decor and the vibe of the place, i took inspiration right off the walls. the decorations that really gave the place a sense of identity were staring right at me. the result is something that is elegant, easy to navigate and really belongs to Heirloom.