I was approached by vancouver velocity cars to design a logo for them as they were just starting to build their business here in Vancouver. Through a few iterations of drafts and discussions we finally locked down what the client wanted in the logotype that will spearhead the new brand. The logo was to show speed and movement, instill trust, while being modern and bold. Hence the end product. To wrap up, and leave a guide of how the logotype is to be used, I left the client with a brief graphic guideline.